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News|TAKEO MIHONCHO Ginza at Itoya

  • [TAKEO MIHONCHO Ginza at Itoya]
    Event space “Wrapping with paper—Shapes of wrappings produced by HOW TO WRAP_”

TAKEO MIHONCHO Ginza is a paper store launched by TAKEO
in collaboration with stationery specialist, ITO-YA Ltd.
Alongside TAKEO MIHONCHO Ginza on the 7th floor of Ginza Itoya is
an event space for exhibitions about paper.
Please visit the event space to learn more and share in our fascination with paper.
 

Event space “Wrapping with paper—Shapes of wrappings produced by HOW TO WRAP_”
Dates: September 21st, 2017 (Thu.) - November 21st (Tue.)
10:00-20:00 Monday through Saturday
10:00-19:00 Sunday and holidays
* Open until 19:00 on November 21st (Tue.)
 
This event features wrapping items by HOW TO WRAP, a new brand for gifts,
inspired by thinking about how to wrap gifts in a manner appropriate for today’s world.
 
Kamon-ori (flower pattern folding) is said to be the idea of origami artist, Mitsuhiro Uchiyama (1878-1967).
It became a well-known form of origami toward the end of Uchiyama’s life
through the praise of Sori Yanagi, a leading Japanese product designer.
This technique is characteristic in that its method of folding paper based on mathematical rules
spontaneously generates beautiful geometric patterns.
Now, Koji Yamamoto of HOW TO WRAP_ has revived and
reinterpreted Kamon-ori, which had laid dormant after many decades of obscurity.
The displays include various types of envelopes, such as decorative paper envelopes for
giving New Year's gifts (pochi bukuro) made using the same technique,
including polygonal Kamon-ori depicting various patterns.
 
Also on display are wrapping paper and paper boxes with refined designs incorporating contemporary elements.
Enjoy this new form of wrapping that mixes traditional and contemporary styles.

 
HOW TO WRAP_
HOW TO WRAP_ was launched in 2014 by Koji Yamamoto as a wrapping brand for gifts,
inspired by thinking about how to wrap gifts in a manner appropriate for today’s world.
Rethinking the value of wrapping from their own perspective, Yamamoto and his wife, Yumika, an interior designer,
design wrapping paper, manage their website, and deal with retailers of their products.
They are coming up with ideas for new shapes and forms for wrapping in installations and in magazine features.
 

Venue / Contact info:
TAKEO MIHONCHO Ginza at Itoya
7th floor of Ginza Itoya
2-7-15 Ginza, Chuo-ku, Tokyo 104-0061, Japan   map
Tel: +81-3-3561-8311
 

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