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  • [Tama Art University Art-Theque]
    Development of Constructive Posters
    —Differentiation and Radicalization1950-1970

The TAKEO Poster Collection began in 1997, when TAKEO acquired
the Reinhold-Brown Gallery New York Poster Collection as part of its centennial project.
The Collection is entrusted to Tama Art University,
where TAKEO conducts joint research with the university’s Department of Graphic Design.
Research has been conducted on the collection since 1998.

The results of joint research with Tama Art University are presented in an exhibition,
THE TAKEO POSTER COLLECTION Best Selection 12, Development of Constructive Posters
—Differentiation and Radicalization: 1950–1970, at Tama Art University Art-Theque
on the first floor of Tama Art University’s Hachioji Campus.
This is an excellent opportunity to examine posters from this era.

Development of Constructive Posters—Differentiation and Radicalization1950-1970

This, the 12th TAKEO POSTER COLLECTION Best Selection exhibition,
focuses on graphic design in the 1950s and 1960s. It explores graphic design’s trend towards
differentiation and radicalization during this age preceding postmodern design, focusing on three aspects
—functionalism, applied art, and commercial art.
The show gathers together under one roof the work of designers who defined this era,
including the functionalist designs of Otto "Otl" Aicher, who headed visual design at Ulm School of Design,
and Rolf Müller, who got his start as Aicher’s assistant, the posters of Almir Mavignier
and Mary Vieira, who, inheriting the abstract art developed mainly at Ulm School of Design,
expanded upon visual design employing methods of applied art, and the art of designers who worked in America
and Italy providing the paradigm for modern design in commercial art, such as Armin Hofmann, Erik Nitsche, and Giovanni Pintori.
Poster Collaborative Research Project

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