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News|Aoyama MIHONCHO


SPREAD, a creative unit founded by Hirokazu Kobayashi and Haruna Yamada, features in the 20th installment of our series of solo exhibits of graphic designers for Aoyama MIHONCHO's showcase.

[Aoyama MIHONCHO] Showcase

October 15th, 2021 (Fri.) – December 3rd (Fri.)
Open hours: 10:00-18:00
Except: Saturdays, Sundays, and official holidays

With society currently dealing with a number of overlapping issues for which the outcome is uncertain, it’s no exaggeration to say that we are living at a turning point in history. Under the circumstances, what came to us were two perspectives, namely, gifting and stacking. We think these perspectives can provide hints for how to dispel this situation in which we feel heavily burdened by uncertainty.
This exhibition presents two works. One is the process of creating the installation Much Peace, Love and Joy, which was produced in the hope of using color to bring about joy in the world during the pandemic.
We share with the public part of the process of creating the work, in which we printed one-of-a-kind gradations using special letterpress printing, and cut off each page by hand. The other work is a FINE FLUTE Gift Box, which we are developing together with TAKEO. The work is an attempt to aim for new values by adding fine paper to a simple two-piece box made of corrugated cardboard. The lid of the paper box, which comes in different colors and textures, allows for mixing and matching, providing a wide variety of possible color combinations. The show presents prototypes.
Print, cut off, arrange, choose, combine, stack. What we are doing with both works is extremely simple, and not some kind of new technology. We assess the situation, respond by reflecting internally, and stack up what we are able to achieve. And we do that with great care.
A creative unit founded by Hirokazu Kobayashi and Haruna Yamada in 2004. Handles design and direction for graphics, products, and exhibitions, specializing in colors and concepts. Merges ideas from landscape design, which takes a long-term view of the environment, with graphic design techniques that have stunning visual impact. Major projects include the commemorative visuals for the 10th Anniversary of the National Art Center, Tokyo, the “Biology of Metal” exhibition at Japan House London, the factory tour event “Tsubame-Sanjo Factory Festival,” and the Roppongi Color Canyon installation at Tokyo Midtown. Awards include the Red Dot Design Award, the D&AD award, Good Design Awards, and the Japan Package Design Award. #spread_tokyo


Oji Packaging Co., Ltd.,KYOSHIN PRINTING CO., LTD.,Shinano Shiko Co., Ltd.,
Kazuhiro Kodaira,Oki Jingu,Live Art Books Co., Ltd.,PRINT + PLANT


Venue / Contact info:
Place Aoyama Bldg. 1F,
4-2-5 Shibuya, Tokyo map
Tel. 03-3409-8931



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