- 22.01.25
[Aoyama MIHONCHO] Showcase "AOYAMA PARTNERS STOCK 2 -- MAISON CACAO"
The exhibition below is introduced in Aoyama MIHONCHO's showcase.
[Aoyama MIHONCHO] Showcase “AOYAMA PARTNERS STOCK 2 -- MAISON CACAO”
January 24th, 2022 (Mon.) – February 25th, 2022 (Fri.)
Open hours: 10:00-18:00
Except: Saturdays, Sundays, and official holidays
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Our AOYAMA PARTNERS STOCK series of exhibitions at Aoyama MIHONCHO presents examples of distinctive companies that are using TAKEO fine paper and design to communicate their brand images.
The second company in this series is Kamakura-based MAISON CACAO, which specializes in “aroma chocolate.” The show displays packaging made using TAKEO’s embossed paper SAGAN GA, employing a different color for every flavor.
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MAISON CACAO’s signature product is its Aroma Nama Chocolate, a ganache chocolate. The packaging is designed around the standard CACAO45 version—which uses as its basic tone blue, the brand’s key color—and uses different designs for each of over fifty flavors created from rigorously-selected ingredients. Kamakura, where the company is based, represents the roots of Japan’s Zen religion.
SAGAN GA’s sandstone-like embossing gives the paper a minimal but refined aura, and the richness of each color engenders excitement both when selecting chocolate and when receiving the chocolate as a gift. Those characteristics partly inspired the direction in which we took the design.
(Hiroshi Kawarai , MAISON CACAO)
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Cooperation: MAISON CACAO INC.
Cooperation: MAISON CACAO INC.