A feltmark is the surface structure imparted to paper at the paper mill by using felt with a woven pattern that transfers to the surface of the paper.
MERMAID, which was designed and launched in 1956 under the editorial supervision of designer Hiromu Hara (1903-1986) is a feltmarked fine paper produced by machine in Japan.
The resemblance of the feltmark to gentle waves inspired the paper’s name, and it was launched as MERMAID RIPPLE, recalling the gentle waves of a sea where mermaids live. Then, in 1960, it became known simply as MERMAID.
MERMAID has a rich variety of color and weights, selected in 1999 under the editorial supervision of graphic designer Ikko Tanaka (1930-2002). It is widely used for painting and as design paper, and is widely appreciated as a paper for use in bookbinding.
MERMAID can be manufactured without using aluminium sulphate, a chemical that is one factor in the degradation of paper. This option is available with some of the most popular papers in the range. Use of high-quality pulp and dyes makes the colors fade-resistant, and the paper resists creasing well. These characteristics make MERMAID suitable for long term storage or preservation.
To suit diverse uses, it is available in a number of specialized specifications, including a pearlized gloss (KIRABIKI M-115), versions for watercolor painting (DRAWING MERMAID), and inkjet papers.
- MERMAID natural 1091 x 788 mm S/G 407gsm (outer box)
- MERMAID red, camel, light blue, cherry 1091 x 788 mm S/G 178gsm,
silk 1091 x 788 mm S/G 244gsm (cover)
- MERMAID snow white 1091 x 788 mm S/G 105gsm, 157gsm,
white 1091 x 788 mm S/G 134gsm,
natural 1091 x 788 mm S/G 186gsm,
gray 2, gray 6, ice, mint, lemon, ice blue,brooks blue, french blue, indigo blue, regency blue, pink, salmon, blue green, black, rose wine, marine blue 1091 x 788 mm S/G 128gsm (text)
- offset 4c
Art direction & Design: Kazunari Hattori
- MERMAID natural, red 1091 x 788 mm S/G 407gsm,
red plum 1091 x 788 mm S/G 178gsm (cover)
- MERMAID natural 1091 x 788 mm S/G 186gsm,
red, red plum 1091 x 788 mm S/G 178gsm (inside cover) , etc.
- foil stamping + diecut + V-cut + duplexing
Art direction & Design: Yoshiaki Irobe
- Environmental standards
- snow white
- gray 6
- gray 4
- gray 2
- white gray
- silver gray
- stone white
- ice blue
- pale blue
- regency blue
- light blue
- french blue
- water blue
- brooks blue
- light green
- lily green
- lido yellow
- apanese rose
- bitter orange
- red plum
- sky blue
- marine blue
- blue green
- spring green
- willow green
- light yellow
- cordoba brown
- copper rust
- chinese gold
- wine red
- rose wine
- royal blue
- indigo blue
- jungle green